Increase revenue now! Magnuson Hotels offers independent owners complimentary access to local market performance reports from Smith Travel Research. When independent hotel owners utilize the Smith Travel Research benchmark reports, you will no longer be at a disadvantage to the big chains.
Smith Travel Research (STR) and Magnuson Hotels would like to introduce you to the industry recognized Lodging Survey Program.
How is your property performing against market competition?
Knowing how your market is performing will allow you to make the right
decisions concerning your business strategy. Is your average daily rate
in line with the market trend? Are occupancies above or below last
year's levels? Magnuson Hotels and Smith Travel Research these answer
monthly, at no cost.
The free STR Lodging Survey report compares your
property's performance against local market and price segment averages.
Our analysis is easy to understand and relies upon the industry's
standard metrics: occupancy, average daily rate (ADR) and revenue per
available room (RevPAR). This tool is the benchmark you'll need to see
if you are leading or trailing the competition. With STR's Lodging
Survey report, you won't have to guess – you'll know.
Your competition knows the value of this information.
All major chains and over 2,000 independent properties are already
participating in STR programs. We receive information from over 24,500
properties, which account for 67% of all United States hotel rooms. Our
data is based on the most comprehensive lodging industry sample ever
compiled. STR reports are statistically reliable and recognized as the
industry standard.
Participation is easy. Once you have become a
Magnuson Hotels affiliate, you will simply provide Smith Travel
Research with three pieces of information at the end of each month:
total rooms available, rooms sold, and room revenue. Data entry is
offered through our secure website or by fax. All data provided to STR is confidential and is not distributed to any third parties.