NEW YORK, Sept. 1 — Inc. Magazine today ranked franchise-alternative Magnuson Hotels, the world’s largest independent hotel group, the number 1 hotel company on its exclusive annual ranking of America’s 5,000 fastest-growing private companies.
The 29th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies also ranked Magnuson Hotels seventh place in the travel industry as measured by three year growth, up two places from last year.
The Inc. Magazine 5000 listing has included world leaders such as Microsoft, Morningstar, Domino’s Pizza, Zappos, Intuit, GoDaddy, Zipcar, Timberland, Jamba Juice, Clif Bar, American Apparel and Oracle.
“Fast growth at any time is a big achievement; fast growth during the past few years is just short of miraculous,” said Inc. editor Jane Berentson. “The Inc. 5000 consists of these just-short-of miraculous companies, the ones that through ingenuity and ambition have increased revenue, hired employees, and grown fast in difficult economic times.”
Driving new affiliate growth is the company’s highly successful launch this year of low cost independent hotel services in the UK as well as consistent above-market performance for North American hotel owners from its massive global reservation system.
Magnuson Hotels reports a 16% increase in US same-hotel reservation revenue year to date 2010 vs. 2009, even though total US hotel occupancy continues to stagnate at 10% below historic levels. While UK hotel occupancy has fallen for three years in a row, the first wave of 50 Magnuson Independents is already reporting rising revenues, including average room rates 9.55% above the comparable national set.
Already the fastest growing hotel chain in history, Magnuson Hotels represents a combined affiliate base with assets in excess of $5.5 Billion, and projects reaching the 2000 hotel mark by year-end 2010.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.
For more information, contact:
Magnuson Hotels
info@magnusonhotels.com
866.904.1309
www.magnusonhotels.com
London UK/Spokane WA
Magnuson Hotels reports a chainwide occupancy increase of 8 percentage points across its branded and soft brand portfolios for the last 6 months of 2018; an increase outperforming the USA 0.4% occupancy growth rate by more than 20 times.
Driving the unprecedented revenue increase was the launch in May 2018 of Magnuson Direct; the brands’ long-planned direct distribution and hotel management platform.
The new Magnuson Direct platform is an industry first, which significantly simplifies revenue generation and operations for its member hotels across the top 15 global hotel chain.
The Magnuson Direct platform compresses the traditional distribution supply chain by connecting its member hotels directly to all global hotel booking channels via a cloud-based platform that combines hotel PMS, channel manager, with automated room pricing tools and direct connects to all worldwide channels.
The system provides direct connections to Expedia, Booking.com, Hotwire, Agoda, Priceline as well as an exclusive connection to China’s Ctrip with 300 million members. This improves on Magnuson’s existing global alliance with China’s Jin Jiang Hotels and its 120 million rewards members. The Magnuson Direct platform also connects to 650,000 travel agents via GDS services Travelport, Sabre, Amadeus, Worldspan and Apollo.
“In only the first 6 months of operation, all of our initial goals for growth, profit and scalability have been surpassed,” stated company CEO, Thomas Magnuson. “With our new platform, we have been able to connect 100% of the hotel inventory to 100% of the global hotel market, with automated pricing and revenue management running 24/7 for our affiliate hotels.”
For hotels in highly competitive markets, the system offers yield management pricing. This means that as occupancy rises, room rates automatically increase across all online channels. When the hotel is nearly full, the system will shut off commissionable channels, so that the last, high-demand rooms are sold direct to the hotel without commission.
In addition to providing the new system at no additional cost to its affiliates, Magnuson has significantly cut fees and eliminated transaction or GDS channel charges. “Because Magnuson’s new system has lower costs with higher volumes, Magnuson Worldwide can now offer reduced fees for hotel owners,” added company CEO, Thomas Magnuson.
About Magnuson Worldwide:
Since its launch sixteen years ago, Magnuson Worldwide has become America’s fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide’s newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest hotel alliance, forming a consortium of over 9,000 hotels and 900,000 rooms worldwide, equal to the size of a top 2 global hotel chain.
For more information:
info@Magnusonhotels.com
US 509.747.8713
UK (+44) 020 3051 2724
London UK/Spokane WA
Top 15 global hotel chain Magnuson Hotels reports adding 62 hotels in the last 6 months of 2018 to its new “By Magnuson Worldwide” soft brand collection, an extension of its growing line of hotel brands.
The “By Magnuson Worldwide” tagline will be added to a select group of independent hotels within the Magnuson Hotels portfolio. The largest areas of growth have been in Tennessee, Texas, Oregon and North Carolina.
Magnuson’s global expansion continues on the back of the recent announcement of a chainwide occupancy increase of 8 percentage points across its branded and soft brand portfolios for the last 6 months of 2018; an increase outperforming the USA 0.4% occupancy growth rate by more than 20 times.
Driving the unprecedented revenue increase was the launch in May 2018 of Magnuson Direct; Magnuson’s long planned direct distribution/hotel management platform, which compresses the traditional distribution supply chain by connecting its member hotels directly to all global hotel booking channels via a cloud-based platform that combines hotel PMS, channel manager, with automated room pricing tools and direct connects to all worldwide channels.
About Magnuson Worldwide:
Since its launch sixteen years ago, Magnuson Worldwide has become America’s fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide’s newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.
For more information:
info@Magnusonhotels.com
US 509.747.8713
UK (+44) 020 3051 2724
Magnuson Hotels, the world’s largest low-cost hotel group, today announced a 24.7% increase in RevPAR (revenue per available room) YTD for its member hotels, over same time 2018. The increase is more than 10 times the current USA RevPAR growth of 2%.
The company also reported an 8.7% increase in produced reservations for July with a 4.47% increase in ADR (average daily room rate) for the same period of 2019 YTD over 2018.
“Magnuson’s market beating 2019 performance growth is an early result of our 3 year 2018 strategic plan which included the launch in May 2018 of Magnuson Direct, our long-planned direct distribution/ hotel management platform,” stated company CEO Thomas Magnuson.
The Magnuson Direct system is an industry first, which combines several hotel technology platforms into one. This includes hotel property management system with automated occupancy based yielding and rate shopping of nearby competitors.
Critical to the system’s volume delivery are high speed direct distribution connections to Expedia, Booking.com, Agoda, China’s Ctrip, Hotwire, Priceline and 100% of the global corporate market via GDS channels Travelport, Sabre, Amadeus, Worldspan.
Early performance results from the new system have already driven the addition in late 2018 of 62 new hotels to its “By Magnuson Worldwide” independent hotel collection.
About Magnuson Hotels
Headquartered in London UK and Spokane WA, Magnuson Hotels is the world’s largest low-cost hotel affiliation group. Magnuson Hotels’ newly formed global alliance includes partner brands Louvre Hotels Group and Chinese operator Jin Jiang Hotels.
For more information email info@magnusonhotels.com
Magnuson Hotels, the world’s largest low-cost hotel group, are proud to announce the addition of Belleair Beach Resort Motel to the new Independent Magnuson Collection.
The Belleair Beach Resort Motel is located on the stunning Belleair Beach, with a breath-taking view of the Gulf of Mexico. The motel is a convenient, short drive to Clearwater Beach and Pier 60 and is located near many popular Florida attractions, entertainment and restaurants.
A friendly family motel consisting of 41 rooms, where guests can relax and soak up the sun surrounded by the Atlantic Ocean where you can find dolphins swimming and see exotic birds. In the evening, enjoy Florida’s stunning sunset and delicious food and drinks at various local restaurants and bars. You can also find an outdoor pool on site at the Belleair Beach Club and guests also have access to barbecue facilities.
About Magnuson Hotels.
Headquartered in London UK and Spokane WA, Magnuson Hotels is the world’s largest low-cost hotel affiliation group. Magnuson Hotels’ newly formed global alliance includes partner brands Louvre Hotels Group and Chinese operator Jin Jiang Hotels.
For more information, visit www.magnusonhotelsworldwide.com or email info@magnusonhotels.com
US 509.747.8713
UK (+44) 020 3051 2724
Magnuson Hotels is proud to announce the addition of Magnuson Hotel East Syracuse in New York State to the Magnuson family.
This hotel offers 75 rooms in a convenient location on Interstate 90 with easy access to Syracuse Hancock International Airport, Syracuse University and lots of local attractions.
“We’re delighted to be welcoming the team into the Magnuson family. The hotel is in a great location for so many key tourist destinations and guests are already enjoying refurbished rooms” commented Thomas Magnuson, CEO of Magnuson Hotels.
Hotel Features
The hotel offers wi-fi, a business suite, cable TV, laundry service, breakfast and a 24hr front desk.
About Magnuson Hotels
Headquartered in London UK and Spokane WA, Magnuson Hotels is the world’s largest low-cost hotel affiliation group. Magnuson Hotels’ newly formed global alliance includes partner brands Louvre Hotels Group and Chinese operator Jin Jiang Hotels.
For more information visit magnusonhotels.com or email info@magnusonhotels.com
US +1 509.747.8713 UK +44 020 3051 2724
Press release
Magnuson Hotels is proud to announce the addition of Belmont Inn and Suites Tatum to the Magnuson Independent Collection.
The Belmont Inn and Suites is located in Tatum, Texas, on Highway 149, between the cities of Marshall and Longview. It is the closest hotel to the power plant and coal mines including the Beckville Mines. The Belmont Inn is 14 miles from Longview, 20 miles from Marshall, 20 miles from the Great Texas Balloon Race and 15 miles from the Longview Mall.
Eastman Chemical Company and Sysco Foods are both less than 15 miles. Additionally, the property is only a few miles from Martin Creek Lake and only 20 minutes from Henderson and Carthage TX.
Thomas Magnuson, CEO of Magnuson Hotels says: “We are delighted to be welcoming the team at the Belmont Inn and Suites Tatum to the Magnuson family.
Local attractions and amenities
Hotel Features
The Belmont Inn and Suites Tatum offers guests a complimentary breakfast, free internet access, free local calls, free parking and guest laundry facilities. This hotel also has a business center and fax services.
All 35 guest rooms feature free high-speed internet. The rooms also offer microwave, refrigerator, hairdryer, free local calls, alarm clock, cable TV, electronic door locks, iron/board, and air conditioning.
For more information including access to spokespeople contact info@Magnusonhotels.com
About Magnuson Hotels
Headquartered in London UK and Spokane WA, Magnuson Hotels is the world’s largest low-cost hotel affiliation group. Magnuson Hotels’ newly formed global alliance includes partner brands Louvre Hotels Group and Chinese operator Jin Jiang Hotels.
For more information email info@magnusonhotels.com or US (+1) 509 747 8713, UK (+44) 020 3051 2724
London UK/Spokane WA
Tuesday, 24 September 2019
Fast growing hotel franchise alternative Magnuson Hotels announced today the expansion of its global booking platform to 65,000 hotels and 700 airlines.
Started in 2003 with 12 hotels, Magnuson Hotels reports today that its worldwide inventory now spans six continents, and can be booked via its website www.magnusonhotels.com.
On August 6, 2019 Magnuson Hotels reported a 24.7% increase in RevPAR (revenue per available room) YTD for its member hotels, over same time 2018. The increase was more than 10 times the current USA RevPAR growth of 2%. Magnuson also posted a Chainwide occupancy increase of eight percentage points in 2019, more than 4X the USA average.
www.magnusonhotels.com
info@Magnusonhotels.com
US 509.747.8713
UK (+44) 020 3051 2724
London UK/Spokane WA
With only two weeks left in the year, Magnuson Hotels today reports a year-end total 22% increase in RevPAR (revenue per available room) YTD for its member hotels over 2018. The increase is 10 times the current USA RevPAR growth of 2%.
Magnuson also reports a 3.6% increase in ADR (average daily room rate) for 2019 YTD, which outpaces the USA average room rate growth of 1%. Industry forecaster STR has further downgraded 2020 rate increases to only a 0.9 percent increase.
Company CEO Thomas Magnuson states, “While US hotel owners are competing against the highest new franchise supply since 2007, and the pieces of the pie are getting smaller, actual overall travel to the USA is growing at 4X the USA GDP. We are optimistic that hotel owners who can focus highly on service excellence, maintenance, proactive revenue management and distribution, can rise above the commodity trap to capture higher RevPAR from increased customer satisfaction.”
Magnuson points out that the total United States new hotel construction pipeline stands at 5,704 projects with 700,496 rooms at the end of the third quarter, an 8 percent gain in rooms over 2018.
Magnuson attributes its 2019 performance growth to the launch in May 2018 of Magnuson Direct, its direct distribution/ hotel management platform which combines several hotel technology systems into one. This includes hotel property management system with automated occupancy-based yielding and rate shopping of nearby competitors.
Critical to the system’s volume delivery are high speed direct distribution connections to Expedia, Booking.com, Agoda, China’s Ctrip, Hotwire, Priceline and 100% of the global corporate market via GDS channels Travelport, Sabre, Amadeus, Worldspan.
About Magnuson Hotels
Magnuson Hotels is headquartered in London UK and Spokane WA, and stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com.
For more information
www.magnusonhotels.com
info@Magnusonhotels.com
US 509.747.8713
UK (+44) 020 3051 2724
16 April 2020
London UK/Spokane WA
30 April 2020
London UK/Spokane WA
The company reports that because its portfolio is widely dispersed across USA secondary, tertiary, rural and highway markets, many areas have been less impacted than primary markets dependent upon leisure, corporate and international.
Magnuson states that its midscale business segment moved to a 100% focus on serving essential services workers across secondary tertiary, rural and highways markets of the USA. Customer groups staying in Magnuson Hotels include blue collar, construction, transportation, truckers, medical, government and student housing.
Exterior corridor properties are performing strongly as guests can drive up to their rooms, eliminating interaction with other guests, using elevators or passing through lobbies.
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. Founded in 2003, Magnuson Hotels gives independently minded hotel owners a way to achieve global brand support at a fraction of the cost of traditional franchise chains.
Within the past 2 years, Magnuson has developed the Magnuson Cloud Smart Hub, a cloud based ‘all in one’ distribution and hotel operations platform with enhanced performance functionalities combining hotel PMS (Property Management System), channel management and direct connects to all global booking channels. Functionalities include automated pricing, easy integrations via API capabilities for hotel operations making it easy to add value for automation and technology advancement.
In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.
For more information visit magnusonhotels.com or email info@magnusonhotels.com
US +1 509 747 8713 UK +44 20 3051 2724
London UK/Spokane WA
10 April 2020
Magnuson Hotels, a top 20 global brand, today announced the branding of the Magnuson Hotel Little Rock South in Little Rock AR.
Formerly affiliated with Choice Hotels, the 90 room Magnuson Hotel Little Rock South will upgrade its market position to attract travellers as a member of a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com.
The Magnuson Hotel Little Rock South is located close to Bill and Hillary Clinton National Airport, University of Arkansas Little Rock, River Market, Little Rock Convention Center, William J. Clinton Library, the Museum of Discovery, and the Arkansas Inland Maritime Museum.
The Magnuson Hotel Little Rock South offers a wide range of upper midscale amenities including free continental breakfast, refrigerators, microwaves, cable/satellite tv, and free high-speed internet access
“We are so proud to be working with Mr. Mahesh Patel and his team in Little Rock,” stated company CEO Thomas Magnuson, “we look forward to helping this hotel become one of the most active centers in the Little Rock area.”
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com.
For more information
US 509.747.8713
UK (+44) 020 3051 2724
7 April 2020
London UK/Spokane WA
In a video presentation released today, Magnuson Hotels CEO Thomas Magnuson advised hotel owners to weather the current economic downturn by quickly cutting costs.
Magnuson stated that while hotels need business from every market segment, it is critical to understand how much it costs to meet guest expectations. Speaking from his personal experience, hotel owners were advised to start saving money with simple strategies such as limiting areas of the hotel, shutting curtains and utilities in unused rooms, and re-examining vendor costs.
Magnuson states that while hotel markets have been affected with significant travel downturns, many areas of the USA have been less affected; secondary, tertiary, rural, and those who receive a large amount of highway and drive up traffic.
“We are seeing significant volumes of travelers who are everyday people making our world go around. Blue collar, construction, government services and medical are some of the markets we are focused on driving business to hotels,” Magnuson said. “Travelers are also reacting positively to exterior corridor hotels, due to health and safety concerns during the pandemic.”
London UK/Spokane WA
20 March 2020
In a video presentation released to global Magnuson Hotels affiliates today, company CEO Thomas Magnuson today gave an overview of current impacts from the Coronavirus epidemic.
Magnuson states that some areas of the country dependent upon international travellers, leisure travellers and cruise ships have been affected. Many areas of the country have been less affected; secondary, tertiary, rural, and those who receive a large amount of highway and drive up traffic.
“We are seeing significant volumes of travellers who are the everyday people who make our world go around. Blue collar, construction, government services, medical are some of the markets we are reaching out to in order to drive business to hotels,” Magnuson said.
6 May 2020 London UK/Spokane WA
Magnuson Hotels, known for its rapid expansion and status as a leading franchise alternative, recently unveiled a new extended stay brand. This innovative venture begins with inaugural properties in Canton, Ohio, and Irving, Texas, marking a significant milestone for the company.
The newly introduced extended stay brand showcases locations in strategic areas. The Magnuson Hotel Extended Stay Canton Ohio, previously under the Red Lion Hotels Corporation, enjoys a prime position on I-77 close to the Akron/Canton Airport. Meanwhile, the Magnuson Extended Stay and Suites Airport Hotel in Irving, Texas, formerly an independent entity, offers convenient access to the DFW airport. These properties represent the first to embody the Magnuson Hotels Extended Stay brand standards, featuring amenities such as kitchenette suites and complimentary parking. They cater to a diverse clientele, including corporate, government, construction, medical, educational, and trucker customers, enhancing their appeal to a broad audience.
Both launch properties have undergone significant renovations to align with the Magnuson Hotels Extended Stay brand’s high standards. These upgrades are part of a broader strategy to elevate the market position of each hotel, integrating them into a global chain recognized among the top 20, with access to over 65,000 hotels and 700 airlines through its booking platform.
Thomas Magnuson, CEO of Magnuson Hotels, expressed pride in collaborating with Ms. Himal Patel of Canton and Mr. Mohammad Budhwani of Irving on this project. He highlighted the Extended Stay segment’s robust performance in the current market, especially its appeal to non-leisure business segments such as essential services workers. This focus is reflected in the segment’s impressive occupancy rates, which significantly outperform the industry average.
Resilience in Challenging Times
The first quarter performance report of Magnuson Hotels showcases a portfolio-wide occupancy reduction of only 0.4%, a testament to the brand’s resilience against a 15% industry-wide downturn. This durability is attributed to the company’s diverse portfolio across secondary, tertiary, rural, and highway markets in the USA, which have experienced less impact compared to primary markets reliant on leisure, corporate, and international travel.
Magnuson Hotels has pivoted its midscale business segment to a 100% focus on serving essential services workers, catering to customer groups including blue-collar workers, construction, transportation, truckers, medical personnel, government employees, and student housing. This strategic shift ensures the brand remains relevant and supportive of those who need accommodations the most during these times.
The brand has noted strong performance in exterior corridor properties, where guests can drive up to their rooms. This feature minimizes interaction with other guests and avoids the use of elevators or lobbies, offering a safer and more convenient option for travelers.
Magnuson Hotels’ launch of its extended stay brand in Texas and Ohio reflects the company’s commitment to innovation, quality, and meeting the evolving needs of travelers. With strategic locations, significant upgrades, and a focus on serving essential workers, Magnuson Hotels is set to redefine the extended stay experience in the hospitality industry. Discover more about how these initiatives are part of Magnuson Hotels’ broader vision to offer exceptional value and service at Magnuson Hotels Worldwide.
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com.
In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.
For more information visit magnusonhotels.com or email info@magnusonhotels.com
US +1 509 747 8713 UK +44 20 3051 2724
14 May 2020
London UK/Spokane WA
Magnuson Hotels today released a video advising how struggling US hotels can find the most profitable operating segment.
The company states that even though owners may have recently renovated and achieved higher review ratings, the usage of an economy brand often confines the hotel to an arbitrarily low rate level.
Focusing on locations in Little Rock AR and Belleaire Beach, FL Magnuson also offers guidance on which market and property factors determine whether a hotel should brand or compete as an independent.
Magnuson stresses to owners that the current franchise and Airbnb hotel oversupply of more than 22% in the USA will be difficult to overcome but can be achievable with a focus on local essential services markets, a reduction in OTA dependency, and a proper upmarket leveraging of each hotels’ primary differentiators.
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. Founded in 2003, Magnuson Hotels gives independently minded hotel owners a way to achieve global brand support at a fraction of the cost of traditional franchise chains.
Within the past 2 years, Magnuson has developed the Magnuson Cloud Smart Hub, a cloud based ‘all in one’ distribution and hotel operations platform with enhanced performance functionalities combining hotel PMS (Property Management System), channel management and direct connects to all global booking channels. Functionalities include automated pricing, easy integrations via API capabilities for hotel operations making it easy to add value for automation and technology advancement.
In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.
Magnuson Hotels’ Q1 2020 performance report can be found here.
For more information visit magnusonhotels.com or email info@magnusonhotels.com
US +1 509 747 8713 UK +44 20 3051 2724
https://skift.com/2020/05/14/hotels-are-betting-big-on-brand-conversions-coming-of-out-of-the-crisis-is-that-smart/
28 May 2020
London UK/Spokane WA –
Magnuson Hotels, the fast-growing franchise alternative today reported its April occupancy (percentage of rooms sold in a hotel) surpassed the USA April average of 24.63% by 16.7%, as measured by STR (Smith Travel Research).
Although all markets are currently impacted by Covid 19, the company reported highest performance in Maine, Knoxville TN, Texas, Florida and Madison WI, with some Magnuson Hotel affiliates recording April occupancies as high as 80.6%.
“Even though the company reported a Q1 portfolio-wide occupancy reduction of 0.4%, against an industry-wide fall of 15% across the USA for Q1, our hotel affiliates are now experiencing stabilisation and profitable growth,” stated company CEO Thomas Magnuson.
As STR records an April USA RevPAR (revenue per available room) decrease of 79.9%, Magnuson locations in Maine, California, Texas, Virginia, Florida, Wisconsin, Ohio, North Carolina and Kentucky have seen April revenue per available room up to 52.3% higher than local market averages as measured by STR.
Magnuson states that its midscale business segment moved to a 100% focus on serving essential services workers across secondary tertiary, rural and highways markets of the USA. “While traditional corporate travel is in a holding pattern, USA construction across all markets is moving ahead with continued activity in trucking, transportation, public safety, medical, government and essential services.”
“Although it is difficult to forecast in a traditional sense, we are optimistic about conservative increases in both leisure and non-leisure segments, adds Thomas Magnuson. “Our data shows leisure travel volumes increasing in many markets, largely powered by short regional family road trips.”
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. Founded in 2003, Magnuson Hotels gives independently minded hotel owners a way to achieve global brand support at a fraction of the cost of traditional franchise chains.
Within the past 2 years, Magnuson has developed the Magnuson Cloud Smart Hub, a cloud based ‘all in one’ distribution and hotel operations platform with enhanced performance functionalities combining hotel PMS (Property Management System), channel management and direct connects to all global booking channels. Functionalities include automated pricing, easy integrations via API capabilities for hotel operations making it easy to add value for automation and technology advancement.
In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.
Magnuson Hotels’ Q1 2020 performance report can be found here.
For more information visit magnusonhotels.com or email info@magnusonhotels.com
US +1 509 747 8713 UK +44 20 3051 2724
28 May 2020 London UK
Magnuson Hotels today released a video advising how struggling UK hotels can rise above the recent advance of sharing and corp brand supply.
Magnuson states that led by Premier Inn and Travelodge, brands now represent more than 50% of UK lodging supply. The company points out that sharing and Airbnb rooms, if counted as industry supply, would represent an additional 22% of UK hotel supply.
The company states that even though owners may have recently renovated and achieved higher review ratings, hoteliers often resort to reduced rates to stimulate room sales, when they should be repositioning the hotels into a higher market segment with increased rates.
Magnuson focused on Aberdeen UK as a case study, with guidance on which market and property factors determine whether a hotel should brand or compete as an independent.
Magnuson stresses to owners that the current brand and Airbnb hotel oversupply in the UK will be difficult to overcome but can be achievable with a focus on expanding business segments, a reduction in OTA dependency, and a proper upmarket leveraging of each hotels’ primary differentiators.
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. Founded in 2003, Magnuson Hotels gives independently minded hotel owners a way to achieve global brand support at a fraction of the cost of traditional franchise chains.
Within the past 2 years, Magnuson has developed the Magnuson Cloud Smart Hub, a cloud based ‘all in one’ distribution and hotel operations platform with enhanced performance functionalities combining hotel PMS (Property Management System), channel management and direct connects to all global booking channels. Functionalities include automated pricing, easy integrations via API capabilities for hotel operations making it easy to add value for automation and technology advancement.
In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.
Magnuson Hotels’ Q1 2020 performance report can be found here.
For more information visit magnusonhotels.com or email info@magnusonhotels.com
US +1 509 747 8713 UK +44 20 3051 2724
10 July 2020
London UK/Spokane WA
courtesy of Katherine Doggrell @ www.hospitalityinsights.com
Magnuson Hotels, one of the brands in talks with the Travelodge Owners Action Group, told us that it was ready to invest “significantly”.
The landlord group has been looking at alternatives after last month’s vote to pass Travelodge’s CVA, including Accor, Marriott International, InterContinental Hotels Group, Hilton, Jury’s Inn as well as Magnuson Hotels.
Thomas Magnuson, co-founder & CEO, Magnuson Hotels, told us: “I can confirm that Magnuson Hotels is in discussions with Travelodge owners, as is Accor – it’s getting to an advanced level. What attracts us in this Travelodge situation is that it is a mirror image of what Magnuson has achieved in the US. Secondary and tertiary locations, rural, highways – that’s where we’ve found ourselves and in a similar price range: upper economy and midscale.
“We’ve turned around a lot of these hotels, repositioning a lot of them. In the USA, Magnuson outperformed the national revpar average of 2019 at 22% vs 2%, and so far this year, Magnuson is outpacing the US revpar average two to one.
“We are ready to invest significantly in the Magnuson UK brand, to do whatever it takes for the landlords as well as the travellers. There are a lot of hotels where which we feel are operating at too low a level, which we feel are at a midscale level.
“These hotels are the same type of geographic markets and it’s a hard work strategy, but one which must be done: to go into places such as Aberdeen, which was once all oil business, but to expand into government, medical, agricultural. When one really looks hard, one can find that there is more business for the hotels. This is the engine room we’ve been building for years.
“There’s a lot of upside for the owners, to be elevating a brand, to set a higher rate per room. We know what will be very important is that the Travelodge landlords is that they will be able to regain a situation of a predictable rate of return.
“There’s a lot of disfunction going around right now in economies globally, and we look at that as a chance for new benefits to come through to people. There are some chains that rely on OTAs and that’s not going be a sustainable for the hotel owner in the end.”
Viv Watts, the group’s co-ordinator, said: “A majority of creditors took the difficult decision to support Travelodge’s CVA, an insolvency deal which will have a profound impact on many savers and investors across the UK, including employees, individuals, charities, pension funds and local authorities.
“Our mission as an action group has always been to protect the interests of domestic savers and investors, who have been forced to contend with the aggressive tactics of offshore hedge funds willing to expend unparalleled resources to protect their profits, even at the expense of their own stakeholders. We are carrying on the fight against this unjust abuse of insolvency law that has been fuelled by weak government intervention and will do everything possible to mitigate the damage caused by this CVA.
“Following the inclusion of a landlord break option for over 500 Travelodge hotels within the terms of the CVA, we are in talks with a number of leading global hotel brands aimed at providing savers and investors with the long-term stability they require. Advanced discussions are ongoing with major operators such as Accor, Marriott, IHG, Hilton, Jury’s Inn, Magnuson Hotels and others. The purpose of this is to present a range of alternative options to Travelodge landlords, so that they can decide which structure would work best for them.
“Travelodge’s conduct over the years has demonstrated a willingness to exploit landlords and ignore contractual lease obligations. This makes it necessary for landlords to seek a more equitable structure. The Travelodge Owners Action Group will continue to fight for a fair and just outcome for the savers and investors that underpin Travelodge but have been forced to subsidise the business”.
Last month saw Travelodge secure a creditor vote to approve a CVA which will see rent payments cut by 38% to December next year, but allows landlords to break leases within six months.
Secure Income Reit, which has 123 Travelodge leases, said that it was “in preliminary discussions with alternative hotel operators” over options that could “add incremental value over and above the existing lease arrangement with Travelodge”.
Insight: The Travelodge Owners Action Group represents 400 hotels, with Secure Income Reit – also talking to operators – a further 123. It also seems likely that Whitbread will cherry pick around 20 to 30 sites for Premier Inn. Should all these sites jump ship then, out of an estate of 580 hotels, that does not leave an awful lot of Travelodge left out there.
So long Travelodge, an icon of the budget market in the UK and a flag which jumpstarted the budget sector and branding in the region, bringing a whole new group of customers off their friends’ sofas and spare beds and into hotels. So for that, thanks.
But the halo benefits have moved on and Travelodge has become the canary for any downturn, always in trouble, always writing off debts, irritating owners, being shuffled around. The budget sector has also moved on. What was once ‘budget’ now has many segments, from the super budget of easyHotel to those which border on the mid market at Premier Inn. And for the landlord, this has meant an evolution in filling rooms. Premier Inn takes over 90% of its booking direct, keeping costs low. And as Magnuson notes, you have to look at other routes to fill rooms consistently.
Who will replace Travelodge? We should know soon. And, for whoever wins, the prize of instant UK budget presence.
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. Founded in 2003, Magnuson Hotels gives independently minded hotel owners a way to achieve global brand support at a fraction of the cost of traditional franchise chains. In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.
Magnuson Hotels’ Q1 2020 performance report can be found here.
For more information visit magnusonhotels.com or email info@magnusonhotels.com
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