Florida Best Western rebrands as Magnuson Hotel

September 30, 2008

ZEPHYRHILLS, FL, October 1, 2008 – Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Magnuson Hotel Zephyrhills. Formerly a Best Western, the hotel seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.

For 30 years this 52-room hotel served Zephyrhills and Pasco County, but with the town transitioning from rural to suburban and the travelling population consisting more and more of retirees and their families, owners George and Eileen Sowa, along with their children John Sowa and Eileen Stevens, saw the need for more personalized service.

“We’re a small hotel in a small town,” stated Ms. Stevens. “Retirees have increasingly discriminating tastes, and with a Magnuson Hotel brand platform we can run the hotel as we see fit for our town and clientele without having to pay the huge marketing and franchise fees.”

Zephyrhills is known for its pastoral setting, orange groves, and proximity to numerous businesses and recreational opportunities. Magnuson Hotel Zephyrhills is centrally located within minutes of world-famous Skydive City, Zephyrhills Bottled Water, Busch Gardens and Tampa Bay.

For those wanting access to the best of Florida while staying out of the urban areas the hotel is convenient to Walt Disney World, Cypress Gardens, SeaWorld, and dozens of golf courses, with Gulf of Mexico beaches an hour away.

Magnuson Hotel Zephyrhills features newly renovated rooms with all the amenities business and leisure travelers could need including microwaves, refrigerators, coffeemakers, hair dryers and in-room iron / ironing board, high speed internet access, outdoor pool, business services and a free hot breakfast. Magnuson Hotel Zephyrhills has already achieved a five-star user rating from Yahoo! Travel.

“Magnuson Hotels is dedicated to the success of independent hotels,” stated Thomas R. Magnuson, Principal/CEO. “Of our nearly 1000 hotels in the US and Canada, Magnuson Hotel Zephyrhills especially represents this mission and we’re very proud to partner with them.”

In addition to being powered by the world’s largest reservation system, Magnuson Hotel Zephyrhills will receive complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. Magnuson Hotel Zephyrhills will be marketed as unique, independent and backed by the quality standards of the world’s largest independent hotel group.

About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.

For more information, contact:
Magnuson Hotels