Georgia Best Western rebrands as Magnuson Hotel Atlanta
December 23, 2009
Smyrna, GA – Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Best Western Atlanta Inn and Suites in Smyrna, GA. The 70-room seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation. The hotels’ new brand name is the Magnuson Hotel Atlanta.
Jay Panchal, owner of the Magnuson Hotel Atlanta, sought to increase overall quality and fulfill the need to drive more reservations at a lower cost than traditional franchises. “Affiliating with Magnuson Hotels allows me to focus on providing the best possible experience for my hotel guests. We now have an increase in revenue from additional reservations coming in and lower costs.”
The Magnuson Hotel Atlanta (www.magnusonhotels.com/atlanta) is located just minutes from downtown Atlanta, conveniently between the Dobbins Air Force Base and the Larry McDonald Memorial Highway. Nearby corporations and attractions include the Vinings Historic Preservation, Emory Adventist Hospital, and the Governor’s Mansion. At the Magnuson Hotel Atlanta, guests will enjoy 3-star amenities, including continental breakfast, an indoor pool and steam room, free wireless internet and conference center facilities. Guests will have convenient access to golfing, shopping, and family-friendly theme parks.
Smyrna, known as the “jonquil city” because of the thousands of jonquils that flourish in gardens and parks in the spring, is an integral part of the Metro Atlanta area. Smyrna has developed a reputation for smart growth and revitalization and was recently awarded the Urban Land Institute’s Award for Excellence. Guests staying at the Magnuson Hotel Atlanta will find an array of parks and museums, as well as a thriving business center. Smyrna has an ideal climate with warm summers and moderate winters to satisfy every guest’s preference.
“We are proud to announce the affiliation with the Magnuson Hotel Atlanta, and look forward to working with Mr. Panchal to increase the visibility of the property and drive more reservations to his hotel. The Magnuson Hotel Atlanta is very well managed, and is a welcome addition to our group of over 1000 independently owned and operated hotels,” stated Melissa C. Magnuson, CEO.
As a Magnuson Hotels affiliate, the Magnuson Hotel Atlanta will receive total brand representation in all major U.S. and Canadian markets and market segments, without the costs and requirements of franchise brand affiliation. In contrast to traditional hotel chains that charge a percentage of total hotel revenue, the Magnuson Hotel Atlanta will increase its net income with higher market exposure at a lower cost. All direct revenue to the hotel is non-commissionable and royalty free. The Magnuson Hotel Atlanta will be marketed as “highly differentiated,” yet backed by the quality standards of the world’s largest independent hotel group. The hotel will also receive a 10% brand rebate, paid every six months.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.