Georgia Best Western rebrands as Magnuson Hotel Lawrenceville
March 29, 2011
Lawrenceville, GA- March 2011. Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of a Lawrenceville, GA Best Western as the Magnuson Hotel Lawrenceville. This 50-room Best Western of 11 years sought a more appropriate brand designation to elevate its local, regional and national market position with the Magnuson Hotels brand designation.
“Many hotel owners are seeking alternatives in this downturn economy,” states owner Brij Patel. “We are excited to be associated with Magnuson Hotels because their brand platform allows us to fight the declining economy by driving more reservations at a lower cost than traditional franchises.”
Corporate, educational, government and leisure travelers will enjoy The Magnuson Hotel Lawrenceville located near Gwinnett County Courthouse, downtown Lawrenceville and minutes from the AAA Braves Stadium, Mall of Georgia, Gwinnett Arena and Convention Center, and George Gwinnett Technical College. The Magnuson Hotel Lawrenceville is also located near the Discover Mills Outlet, Stone Mountain State Park, and all Atlanta area attractions. Guest can enjoy spacious rooms, continental breakfast each morning, free wireless Internet, an outdoor pool and meeting facilities.
“We are proud to announce our affiliation with the Magnuson Hotel Lawrenceville and look forward to working with Mr. Patel to increase visibility of his property and drive more reservations to his hotel. The Magnuson Hotel Lawrenceville is a welcome addition to our group of over 2,000 independently owned and operated hotels,” stated Melissa C. Magnuson, CEO.
As a Magnuson Hotels affiliate, the Magnuson Hotel Lawrenceville will receive complete brand representation across North America and the UK, without the costs and requirements of franchise brand affiliation. In contrast to traditional hotel chains that charge a percentage of total hotel revenue, the Magnuson Hotel Lawrenceville will increase its net income with higher market exposure at a lower cost, as all direct revenue to the hotel is non-commissionable and royalty free. The Magnuson Hotel Lawrenceville is backed by the quality standards of the world’s largest independent hotel group, and the hotel will also receive a 10% brand rebate, paid every six months.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only eight years, Magnuson Hotels has become the world’s largest independent hotel group, representing nearly 2,000 UK and North American hotels with assets in excess of $5.5 Billion. One of the top 8 global hotel chains, Magnuson Hotels is the #1 Hotel Company of Inc. Magazine’s 5,000 fastest growing private U.S. companies.