Global Hotel Exchange to Eliminate Pre-charge Consumer Credit Card Blocking
February 13, 2012
Global Hotel Exchange announces consumer-centric features that will eliminate pre-travel credit card blocking, prepaid room fees and inflexible cancelation policies.
London, UK: Worldwide travelers tired of inflexible and impersonal corporate procedures will see hospitality back in the hotel business, when Global Hotel Exchange premieres a set of industry defining ‘customer-first’ features this March.
Travelers will no longer struggle with mega corporate travel pains such as pre-travel credit card blocking, prepaid room fees and inflexible cancelation policies.
Unlike most OTAs (online travel agencies), Global Hotel Exchange will collect no funds from the hotel. Total room rate, taxes and all other charges will be collected at checkout by the hotel. Global Hotel Exchange sends complete reservation data upon booking with full details necessary to hold each room.
What this means to the traveler is that hotel fees will not be charged until the guest is at the hotel, eliminating pre-charge consumer credit card blocking.
As GHX does not lock up the guest credit card in advance, guests are not encumbered with prepaid inflexible cancelation policies. Guests will be encouraged to communicate directly with the hotel in order to accommodate schedule changes or engage personal arrangements. The impersonal middleman will be removed, in order to bring back a direct service relationship between hotel and guest.
About Global Hotel Exchange:
Global Hotel Exchange (GHX) is a new worldwide trading platform going live in March 2012 across internet, mobile and social networks, GHX is a consumer booking platform that will provide ‘market based pricing,’ a simple, fast and transparent way to book a room at a fair market price. There are no merchant discounts, commissions or distribution fees of any kind to hotels. Hotels will regain control their own rates and allocations via security extranet. For more information, visit globalhotelexchange.com, or find GHX on Google+ and Twitter @GHXchange