Magnuson cuts costs, boosts hotel revenue with US based toll free reservation call center.

August 5, 2008

Spokane, WA- Magnuson Hotels, the world’s largest independent hotel group, announced today the successful launch of its US based toll free reservation call center.

Magnuson Hotels’ US based call center is the first of its new Magnuson Direct reservation system, which delivers reservation revenue direct to hotel owners without the expense of travel agents and other intermediaries.

The Magnuson Direct reservations are already helping hotel owners who need relief from rising costs, decreased demand and financially crushing franchise/brand fees. The Magnuson Direct toll free reservation call center can be accessed at 877-747-8713 and is marketed globally on Google, Yahoo, MSN, AOL and Magnuson Hotels’ extensive brand marketing.

Magnuson Hotels provides low cost access to the world’s largest reservation system without the costs & requirements of franchise brand affiliation. Fee structure is based upon reservations delivered without high brand royalty fees, membership fees, special assessments, long term contracts and required hotel renovations.

Despite a US recession, Magnuson Hotels has signed 250 new hotel affiliate agreements within the last year, and is quickly nearing the 1000 hotel mark.

“Magnuson Hotels’ 2008 strategy for owners is—Increase revenue, reduce costs, gain market share,” states company Principal/CEO Thomas R. Magnuson.

“In a flat market with declining pricing power, more new competitors & lower demand, the only source for new business for each hotel in 2008 is to gain market share—and market share survival requires time and expertise. Magnuson Hotels is the only company in the world that provides a personal market specialist for each hotel, dedicated to driving the highest reservation revenue; providing the highest Internet/GDS visibility/distribution; global call center reservations; aggressive promotions on Orbitz, Travelocity, Priceline; RateChecker service to monitor competitors’ rates; and strategic pricing/rate setting guidance 365 days a year.”

About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.

For more information, contact:
Magnuson Hotels