Magnuson Hotels Announces Co-op Advertising Initiative
October 14, 2015
As well as dedicating a significant budget to a nationwide campaign, Magnuson Hotels has announced that it will be reinvesting 20% of the fees paid by each member hotel into local co-op marketing. It is a move which continues to differentiate Magnuson Hotels as an industry leader in the support they offer their member hotels.
“We are proud to break away from the normal practices of our competitors and demonstrate to our hotels our commitment to providing them with the highest level of consumer awareness at no additional cost to the owners”, stated company CEO Thomas Magnuson. “We are dedicated to providing more at a lower cost than any other hotel group”.
The co-op advertising may include anything from supporting local sports teams and charities to billboards and AAA advertising. The Magnuson marketing team will work closely with individual hotels to provide personal support wherever it may be required.
“We applaud Magnuson’s new marketing plans and especially its commitment to assisting us with co-operative advertising. It’s the extras that we receive from this brand without additional fees that sets Magnuson apart from the other franchises we own.” – Bret Wirta, CEO, Magnuson Hotel Papago Inn and Wirta Hospitality Worldwide.
About Magnuson Hotels:
Headquartered in London UK and Spokane WA, Magnuson Hotels is a top 10 global chain and markets over 1000 hotels across six countries and three continents.
Founded in 2003, Magnuson Hotels quickly became the world’s largest independent hotel group. In 2006, Magnuson Hotels introduced three hotel brands serving the upper midscale, midscale and economy segments, allowing hotel owners a way to achieve global brand support at a lower cost than traditional hotel franchises.
Today, Magnuson has become the fastest growing hotel brand in history, adding more new hotels in the last 10 years than 8 of the top 10 chains combined. Magnuson Hotels’ newly formed global alliance with Chinese operator Jin Jiang Hotels will form a consortium of over 5,000 hotels worldwide, equal to the size of a top 5 global hotel chain.
For more information please contact: Katie@magnusonhotels.com