Magnuson Hotels consortium signs up 20 more UK members
April 27, 2010
By Janet Harmer Caterer and Hotelkeeper
Magnuson Hotels, the US-based consortium which was launched in the UK two weeks ago, has signed up 20 British hotels.
The company, which claims to be the world’s largest independent hotel chain with 1,200 properties in North America, is targeting independently-owned hotels throughout the UK with 20-plus bedrooms.
Chief executive Tom Magnuson, who launched Magnuson Hotels with his wife Melissa in 2003, said the response from UK hoteliers had been phenomenal and had been driven by word of mouth.
“The phones have been ringing non-stop,” he said. “As well as having signed up 20 hotels already, we have a further 50 who have expressed serious interest.
“For half of them, it will be the first time they have been represented online. The other half are Best Western members seeking higher reservation revenue, lower costs and more control over their hotel.”
A key attraction for properties is that Magnuson does not impose membership fees or long-term contractual commitments on members. Hotels simply pay a 15% commission on all bookings delivered by the company.
The company also offers representation on the five major Global Distribution Systems (GDS) and a presence on more than 2,000 leading websites including Expedia and Priceline.
Magnuson intends to step up its marketing activity in the UK during the summer when it opens an international office in London to handle its European expansion.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.