Magnuson Hotels launches ‘low cost brand you can bank on’ ad campaign
February 27, 2013
Magnuson Hotels, the world’s largest independent hotel group released today a new ad campaign called ‘the low cost brand you can bank on.’
As the company nears its 100th branded North American hotel, Magnuson Hotels reports nearly 3/4 of a Billion Dollars in bank loans have been made to hotels carrying the Magnuson low cost brands.
For hotel owners faced with continued tight hotel lending, the ads state–
‘Here’s a secret on how to finance your hotel. Inform your banker that over 3/4 of a $Billion in bank approved loans have been made to Magnuson Hotels’ low cost brands. There’s no faster way to profitability than eliminating excessive top-line franchise fees that make up about 1/3 of your total operating costs.’
Recent ads comparing hotel brand marketing fees of Magnuson against major franchise chains have resulted in 40 new brand conversions, including switchovers from Choice Hotels, Wyndham, Intercontinental, Best Western and Carlson Hotels.
Magnuson Hotels’ brands include the midscale Magnuson Hotels, the upscale Magnuson Grand Hotels, and the economy M Star Hotels.
About Magnuson Hotels:
Magnuson Worldwide, headquartered in London UK and Spokane, WA is the world’s largest hotel services organisation. Magnuson Worldwide’s holdings include Global Hotel Exchange, GDS1, PMS1, Magnuson Hotels, and Magnuson Marketplace.