Magnuson Hotels launches Smith Travel Research (STR)-based services to outperform franchises.
February 12, 2009
SPOKANE, WA—Magnuson Hotels, the world’s largest independent hotel group, announced today the launch of Smith Travel Research (STR)-based hotel performance services.
The industry-first free service upgrade by Magnuson will help hotels perform better than their local and national STR competitive set without the burden of franchise costs.
Nearly 1000 US & Canadian Magnuson Hotels affiliates across the STR market segments of urban, suburban, airport, interstate, resort and small metro/town will receive daily segment-specific national-level expertise in competitive strategy, pricing, promotions, online positioning and quality control.
Performance benchmarking of each Magnuson Hotel will be based upon local and national revenue data collected and reported by Smith Travel Research (STR), the lodging industry’s leading information and data provider.
Magnuson Hotels enrolls all affiliates with free access to STR’s Lodging Survey program. This industry recognized report compares each hotel’s performance against local market and price segment averages. Each Magnuson Hotel affiliate also has free access to regional industry standard metrics of occupancy, average daily rate (ADR) and revenue per available room (RevPAR) to benchmark if they are leading or trailing the competition.
“While most franchise chains apply a ‘one-size fits all’ approach to hotel marketing, Magnuson Hotels’ franchise-alternative model matches an interstate hotel with a national interstate specialist, an urban city center with an urban specialist, and a resort hotel with a national resort specialist,” stated Thomas R. Magnuson, company CEO/Principal.
“Owners have no time to lose money. Magnuson Hotels’ free upgrade of STR based segment-specific hotel performance service allows each hotel to quickly increase revenue from a national industry bank of knowledge specific to their own market.”
Magnuson Hotels was recently ranked number 914 on Inc. Magazine’s annual ranking of the 5,000 fastest-growing privately owned US companies. With a three year sales growth of 395%, Magnuson Hotels also ranked number 92 in the top 100 US business services companies. Magnuson Hotels joins past honorees including Microsoft, Oracle, Timberland, Morningstar, Jamba Juice, and Domino’s Pizza.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.