Magnuson Hotels reports 25% growth in branded properties
January 27, 2014
Magnuson Hotels, the world’s largest independent hotel group, announced today a year-over-year (2013/2012) brand growth of 25% for its three non-franchise hotel brands.
The three brands; Magnuson Grand Hotels, Magnuson Hotels and M Star Hotels now encompass 30 US states, 2 Canadian provinces with 148 hotels.
Magnuson reports 20013/12 occupancy growth of 22%, Same-Store RevPAR growth of 19%, and an increase in www.magnusonhotels.com bookings to more than 18% of total bookings.
Parent company Magnuson Worldwide credits the rapid addition of new hotels to expanded consumer brand recognition and increased booking volumes from its proprietary worldwide reservation system and free global distribution platform Global Hotel Exchange.
Magnuson Worldwide CEO Thomas Magnuson states, “The data we monitor indicates a world of slow-to little growth, with 2013 showing a 2% global average rate increase offset by a 1.5% inflation rate. While hotel owners can’t rely on growth anymore through increased rates or demand, they can find profits inside via a new era of low cost operating platforms.”
About Magnuson Worldwide.
Magnuson Worldwide, headquartered in London UK and Spokane, WA is the world’s largest hotel services organisation. Magnuson Worldwide’s holdings include Global Hotel Exchange, GDS1, Magnuson Hotels, and Magnuson Marketplace. With global activities in distribution technology, representation, branding and marketing for 120,000 hotels in over 200 countries, Magnuson Worldwide provides free and low cost access to worldwide reservation networks as well as specialty marketing services focused upon online pricing and marketing.