Magnuson Hotels reports 48% reservation revenue increase–2008 year to date.

March 17, 2008

Spokane, WA—Magnuson Hotels, the world’s largest independent hotel group, announced today an industry-shattering 48% reservation performance increase over same period 2007. Magnuson Hotels’ 48% reservation revenue increase represents a growth rate nearly seven times higher than the 7.2% US total room revenue increase reported for 2007 by Smith Travel Research, the global leader in lodging industry benchmarking/reporting.

In addition to a 48% reservation revenue increase, Magnuson Hotels’ performance figures reflect a 45.6% increase in room nights sold YTD, resulting in a 32% increase in average revenue per hotel.

Despite increasing recession anxiety from rising oil and gas costs, increased job losses and plunging markets, Magnuson Hotels reports US consumer hotel spending is continuing at full force, yet with an increased activity toward high value/lower cost midscale and upper economy hotels.

“Magnuson Hotels’ 2008 strategy is to increase revenue, reduce costs and gain market share for hotel/motel owners everywhere,” stated Thomas R. Magnuson, CEO/Principal. “In 2008, every US hotel operator faces the challenge of increasing revenue and reducing costs. In a flat market with declining pricing power, more new competitors & lower demand, the only source for new business in 2008 will be to gain market share—and market share survival requires time and expertise.”

To answer this need for owners, Magnuson Hotels is the only company in the world that provides a personal market specialist for each hotel, dedicated to driving the highest reservation revenue through highest Internet GDS visibility/distribution; aggressive promotions on Orbitz, Travelocity, Priceline; RateChecker service to monitor your competitors’ rates; and strategic pricing/rate setting guidance 365 days a year.

“Branded or unbranded-it’s your choice,” added Magnuson. “Magnuson Hotels welcomes all hotels who wish to increase revenue and reduce costs. Whether you are an unbranded independent looking to increase revenue and market share, or a franchised branded owner seeking relief from expensive chain fees, you will make more money now with Magnuson Hotels’ low cost alternative to expensive franchise chains. “

About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.

For more information, contact:
Magnuson Hotels