Magnuson Hotels reports 5 brand conversions from Best Western
May 20, 2013
With the launch of PMS1, a free hotel property management system, Magnuson Hotels, the world’s largest independent hotel group, reports a sudden rise in hotel brand conversions from Best Western.
Hotels completely rebranding as part of the Magnuson Hotels chain are the:
- Magnuson Hotel Countryside in Adairsville, Georgia
- Magnuson Hotel Des Moines Airport in Des Moines, Iowa
- Magnuson Hotel Adobe Holbrook, Arizona
- Magnuson Hotel Copper Crown in Hancock, Michigan
- Will Rogers Magnuson Hotel in Claremore, Oklahoma
Formerly affiliated with Best Western, these hotels will upgrade their local, regional and national market to attract business, group and leisure travelers via an affiliation with Magnuson Hotels’ global portfolio of nearly 2,000 hotels.
“For decades, hotel owners have had 2 choices: Franchise at high cost, or go it alone to compete at great disadvantage with the giant sign next door,” stated Thomas Magnuson, CEO of Magnuson Worldwide. “We are proud to welcome these fabulous hotels, and are committed to increasing their reservations at the lowest market cost.”
These Magnuson Hotels will receive complete global brand representation without the costs and requirements of franchise brand affiliation, and will expand their business through Magnuson Hotels’ massive hotel reservation network of 650,000 GDS travel agents, all global corporate accounts, over 2,000 internet booking channels such as Global Hotel Exchange, Expedia, Hotels.com, Priceline, and all major airlines websites.