Massachusetts Choice Franchise Rebrands as Magnuson Hotel Lenox
January 6, 2015
Magnuson Hotels, America’s fastest growing hotel brand, announced today the complete rebranding of the Magnuson Hotel Lenox. Formerly franchised by Choice Hotels as the Econo Lodge Lenox, Massachusetts, the hotel will upgrade its local, regional, and national market to attract travelers via an affiliation with Magnuson Hotels’ global portfolio of nearly 2,000 hotels.“We are proud to welcome Sweta Pandya and her entire staff, and are fully committed to increasing their visibility and reservations,” stated Thomas Magnuson, CEO of Magnuson Worldwide.
Corporate, educational, government, and leisure travelers will appreciate this 110-room facility located near the Tanglewood Music Festival, Jacobs Pillow, and the Norman Rockwell Museum. The Magnuson Hotel Lenox will receive complete global brand representation via an affiliation with the fastest growing hotel brand in history. A top 10 global hotel chain, Magnuson Hotels has added more hotels in the past 11 years than 8 of the top 10 chains combined.
The Magnuson Hotel Lenox will expand its consumer awareness through Magnuson Hotels’ contemporary brand and its massive hotel reservation network including 650,000 GDS travel agents, over 2,000 internet booking channels such as Google, Booking.com, Facebook, Expedia, Hotels.com, Priceline and all major airline websites.