Michigan Best Western rebrands as Alpine Lodge Magnuson Hotel
June 12, 2009
GAYLORD, MI- Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Alpine Lodge Magnuson Hotel of Gaylord, MI. Formerly a Best Western, the 137-room Alpine Lodge seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.
Tom Zamoyski, a partner and general manager for Alpine Lodge Magnuson Hotel, saw the need for a more personalized service. “We wanted flexibility to run the hotel as we see fit for our own market and guests, which isn’t always possible with brand affiliations. With a Magnuson Hotel brand platform we can concentrate on creating a memorable experience for the guest, in our own distinctive way, without paying huge marketing and franchise fees.”
Guests staying at the Alpine Lodge Magnuson Hotel will be close to Gaylord, “America’s Summer Golf Mecca,” home to 21 championship golf courses. Other nearby attractions include the historic Mackinac Island, The Cross in the Woods Shrine- one of Michigan’s best known and most visited shrines, and the Call of the Wild Museum, which is home to over 60 wildlife displays as well as a hands-on learning center. Gaylord averages over 150 inches of snow a year, and is home to several ski resorts, both downhill and cross-country that are sure to impress.
Nearby corporations, hospitals, universities, and airport locations include Gaylord Air Industrial Park, Michigan Technical Education Center, Ostego County Airport, Ostego Memorial Hospital and Pellston Regional Airport of Emmet County While staying at the Alpine Lodge Magnuson Hotel, guests will enjoy a free deluxe continental breakfast, an atrium with an indoor pool, sauna and whirlpool, an exercise room, game room, 3 large meeting rooms, banquet rooms that accommodate up to 225 people and a catering staff, as well as a full-service restaurant. Guests will have convenient access to golfing, hiking, biking, snow skiing, snowmobiling and cross country skiing. In addition to convenience, guests will enjoy comfortable rooms with amenities including continental breakfast each morning, an indoor pool and hot tub, the Easy Street Restaurant, and much more.
“Magnuson Hotels is dedicated to the success of independent hotels,” stated Melissa C. Magnuson, CEO/Principal. “Of our nearly 1000 hotels in the US and Canada, Alpine Lodge Magnuson Hotel especially represents this mission and we’re very proud to partner with them. We are dedicated to assisting Mr. Zamoyski in providing the best possible experience for his hotel guests.”
As a Magnuson Hotel affiliate, the Alpine Lodge Magnuson Hotel will receive complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. In contrast to other traditional hotel chains that charge a percentage of total hotel revenue, the Alpine Lodge Magnuson Hotel will increase its net income with higher marketing exposure at lower cost. All direct revenue to the hotel is non-commissionable and royalty free. The Alpine Lodge Magnuson Hotel will be marketed as highly differentiated yet backed by the quality standards of the world’s largest independent hotel group. The hotel will also receive a 10% brand rebate paid each 6 months.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.