Michigan Best Western rebrands as Magnuson Hotel Franklin Square
March 8, 2011
Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of a Houghton, MI Best Western as the Magnuson Hotel Franklin Square Inn. This 104-room Best Western of 19 years sought a more appropriate brand designation that would upgrade its local, regional and national market position.
Owner Gary Lubinski said he had contemplated the switch for some time realizing that Best Western had become too contrary for what he envisioned for his property. “Magnuson Hotels continues to grow exponentially with a more flexible business model that makes perfect sense. As Internet reservations continue to thrive generating more growth, I’m excited to partner with Magnuson Hotels to capitalize on this trend,” stated Lubinski.
Corporate, educational, government and leisure travelers will enjoy this Magnuson Hotels affiliate located near Michigan Technological University, Quincy Mine Tours, Keweenaw National Historic Park, Portage Lake, Isle Royale National Park, Finlandia University, Dee Stadium and many restaurants that are within walking distance. The Magnuson Hotel Franklin Square Inn offers guests free high-speed wireless Internet access, indoor pool, free shuttle, fitness room, $2.99 USD breakfast special, on-site restaurant and lounge, free parking with room for large vehicles, pets are allowed, business center, guest laundry and meeting space.
“Magnuson Hotels is dedicated to the success of independent hotel owners and we look forward to helping Mr. Lubinski quickly increase visibility and drive more reservations to the Magnuson Hotel Franklin Square Inn,” stated Thomas R. Magnuson, CEO.
As a Magnuson Hotels affiliate, the Magnuson Hotel Franklin Square Inn will receive complete brand representation across North America and the UK, without the costs and requirements of franchise brand affiliation. In contrast to traditional hotel chains that charge a percentage of total hotel revenue, the Magnuson Hotel Franklin Square Inn will increase its net income with higher market exposure at a lower cost, as all direct revenue to the hotel is non-commissionable and royalty free. The Magnuson Hotel Franklin Square Inn is backed by the quality standards of the world’s largest independent hotel group, and the hotel will also receive a 10% brand rebate, paid every six months.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only eight years, Magnuson Hotels has become the world’s largest independent hotel group, representing nearly 2,000 UK and North American hotels with assets in excess of $5.5 Billion. One of the top 8 global hotel chains, Magnuson Hotels is the #1 Hotel Company of Inc. Magazine’s 5,000 fastest growing private U.S. companies.