Nashville hotel owner succeeds against big odds.
May 9, 2005
NASHVILLE, TN- When PKNA Hotels purchased its Nashville Airport hotel two years ago from Holiday Inns founder Kemmons Wilson, significant challenges lay ahead. Not only did the new owners face the longest hotel decline since the Great Depression, they needed to find a way to compete against the combined global marketing firepower of nearly 70 national chain-affiliated hotels located within a 6-mile radius.
“We wanted to introduce our own ‘Alexis’ style of services and amenities,” stated Kirrit Bhikha, General Manager of the now “Alexis Inn & Suites”. “We didn’t want to be subjected to the traditional high fees needed to compete with other large hotel chains; we wanted to pay a company for performance-based results.”
With the help of Magnuson Hotels, a little known company that helps independent hotels compete with major hotel chains by providing low cost access to worldwide reservation systems, the PKNA partners have been able to do just that — offer their own level of services and amenities, and pay based upon performance.
Since their affiliation with Magnuson Hotels, The Alexis Inn & Suites has consistently been of the top ten performers in the Southeast US on Travelocity, one of the world’s largest online travel agencies. The hotel ranks high in Yahoo searches for Nashville airport hotels, and has already achieved a 3 Diamond AAA rating.
“We’re pleased to announce that the Alexis Inn & Suites has quickly become a very successful hotel and business model,” Bhikha said. “In our little guy vs. big guy world, we are winning against big odds. We have found that we can be successful as an independent hotel in this crowded regional marketplace.”
“Magnuson Hotels is proud to be a small part of PKNA’s success as an independent hotel,” stated Thomas R. Magnuson, a Magnuson Hotels company principal. “PKNA is helping to lead the way for other independent and small hotel owners to compete successfully with their larger competitors.”
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.
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