NC Best Western rebrands as Magnuson Hotel Great Smokies
June 24, 2011
Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of a Cherokee, NC Best Western as the Magnuson Hotel Great Smokies.
“Our property is located on the Cherokee Indian Reservation where our guests appreciate and enjoy the cozy lodge experience that fits nicely within the natural mountain landscape. When faced with unnecessary changes to invest in a standardized corporate décor as mandated by Best Western’s brand standards, it seemed unreasonable given that we are primarily a leisure destination,” stated owner James Cooper. “As a former Best Western of 26 years, we will upgrade our local, regional and national market position with the Magnuson Hotels brand.”
“More and more hotels in our market are becoming independent due to various franchise mandates. We too decided that this was the solution for us but we wanted a larger presence globally than our own name,” Cooper added. “Magnuson Hotels was a good fit for us because they gave us the ability to become an independent hotel while still belonging to a network family of hotels. They also are enabling us to be seen on a broader level by our guests due to our increased Internet presence. We’ve been very pleased with the volume of reservations we’ve already received from Magnuson Hotels.”
Leisure travelers will enjoy this Magnuson Hotels affiliate located at the entrance of the Great Smoky Mountain National Park. As an outdoor hub of Western North Carolina, The Magnuson Hotel Great Smokies is near every outdoor activity imaginable; whitewater rafting, fly fishing, canoeing, hiking, biking and zip line courses. The Magnuson Hotel Great Smokies is also within driving distance of Harrah’s Cherokee Casino, Cherokee Bear Zoo and Exotic Animals as well as many restaurants, museums and shopping. Guests will enjoy spacious rooms with free wireless Internet, an outdoor pool, business center and free shuttle to Harrah’s Cherokee Casino.
“Magnuson Hotels is dedicated to the success of independent hotel owners and we are proud to feature the Cherokee region and the Magnuson Hotel Great Smokies as a top leisure destination,” stated Thomas R. Magnuson, CEO.
As a Magnuson Hotels affiliate, the Magnuson Hotel Great Smokies will receive total brand representation across North America and the UK. All direct revenue to the hotel is non-commissionable and royalty free. The Magnuson Hotel Great Smokies is backed by the quality standards of the world’s largest independent hotel group. The hotel will also receive a 10% brand rebate, paid every six months.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only eight years, Magnuson Hotels has become the world’s largest independent hotel group, representing nearly 2,000 UK and North American hotels with assets in excess of $5.5 Billion. One of the top 8 global hotel chains, Magnuson Hotels is the #1 Hotel Company of Inc. Magazine’s 5,000 fastest growing private U.S. companies.