Ohio Best Western Hotel rebrands as Magnuson Hotel By The River
May 3, 2011
Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of a Marietta, OH Best Western as Magnuson Hotel By The River. Formerly a Best Western of 32 years, the 47-room hotel sought to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.
After being presented a costly requirement for cosmetic exterior construction from Best Western, General Manager David Fitzgerald knew it was time for a change. “We are very excited to be associated with Magnuson Hotels,” David states. “The Magnuson Hotel brand platform allows us complete brand representation without being driven into shortsighted spending by policies that might be out of step with the operation of individual hotels. Now we can really focus in on what’s important to our guests; creating an enjoyable experience.”
Corporate, educational, government and leisure travelers will enjoy the Magnuson Hotel By The River located just minutes from Marietta’s historical areas, Marietta Memorial Hospital, Marietta College, Indian Acres Park, Campus Martius Museum, the Ohio River Museum, and Washington County Fairgrounds. Guests will enjoy continental breakfast each morning, free wireless Internet and parking with convenient access to area golf courses, the Marietta Aquatic Center and YMCA for swimming and exercise facilities.
“Magnuson Hotels is dedicated to the success of independent hotels,” stated Thomas R. Magnuson, CEO. “We are excited to partner with the Magnuson Hotel By The River property and welcome them to our group of nearly 2,000 independently owned and operated hotels.”
The Magnuson Hotel By The River will receive total brand representation across North America and the UK, without the costs and requirements of franchise brand affiliation. In contrast to traditional hotel chains that charge a percentage of total hotel revenue, the Magnuson Hotel By The River will increase its net income with higher market exposure at a lower cost. Direct revenue to the hotel is non-commissionable and royalty free. The Magnuson Hotel By The River is backed by the quality standards of the world’s largest independent hotel group. The hotel will also receive a 10% brand rebate, paid every six months.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only eight years, Magnuson Hotels has become the world’s largest independent hotel group, representing nearly 2,000 UK and North American hotels with assets in excess of $5.5 Billion. One of the top 8 global hotel chains, Magnuson Hotels is the #1 Hotel Company of Inc. Magazine’s 5,000 fastest growing private U.S. companies.