Spokane Best Western Rebrands as Magnuson Grand Hotel

February 18, 2008

Spokane, WA-Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Pheasant Hill Inn & Suites Magnuson Grand Hotel. Formerly a Best Western, the 104 room Pheasant Hill Inn & Suites seeks to upgrade its local, regional and national market position with the Magnuson Grand Hotels brand designation.

Built in 1996, this 104 room hotel initially served the Spokane valley market and freeway travelers. With Spokane’s economy and tourism market on a clear upswing, hotel owners Bud & Kathy Gabriel saw the need to better serve an increasingly sophisticated level of visitor.

“Our dream is to demonstrate and provide the highest level of hospitality, friendship and sound business practices in our own unique and independent way, free from the constraints of a corporate dictated style, and the associated high costs of corporate chains,” stated Christine Cochran, Pheasant Hill Director of Operations. “With a Magnuson Grand Hotel brand platform, a significantly higher level of personalized guest service and signature amenities, we are proud to reposition the pheasant hill upward into a strata all our own,” added Cochran.

The newly remodeled Pheasant Hill Inn & Suites Magnuson Grand Hotel is well known in the Northwest for its central location to all Spokane/Coeur d’Alene Idaho corporate locations and medical centers as well an unparalleled selection of leisure attractions including; 10 Rocky Mountain ski resorts, 50 lakes, shopping centers, restaurants and pro sports teams Spokane Shock Arena Football, Spokane Indians Baseball and Spokane Chiefs Hockey.

In addition to its location as the meeting and convention center of the newly formed City of Spokane Valley, the Pheasant Hill Inn & Suites Magnuson Grand Hotel also features premium business class rooms with ergonomic work chairs and desks, microwaves, refrigerators, eco-friendly amenities, high speed internet access, indoor atrium pool and business services. The Pheasant Hill Inn & Suites Magnuson Grand Hotel has already achieved a five star user rating from Yahoo! Travel and a four star user rating from TripAdvisor, with a TripAdvisor opularity Index ranking of 4th place out of 55 Spokane hotels.

“With over 600 locations across the US and Canada, the newly remodeled Pheasant Hill Inn & Suites Magnuson Grand Hotel holds a special designation for Magnuson Hotels. We couldn’t be prouder that our newest branded affiliate is from right here at home in Spokane, Washington,” stated Thomas R. Magnuson, Principal/CEO.

In addition to being powered by the world’s largest reservation system, The Pheasant Hill Inn & Suites Magnuson Grand Hotel will receive complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. The Pheasant Hill Inn & Suites Magnuson Grand Hotel will be marketed as highly differentiated yet backed by the quality standards of the world’s largest independent hotel group.

About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.

For more information, contact:
Magnuson Hotels