Tennessee Best Western rebrands as Magnuson Sweetwater Hotel

January 29, 2008

Sweetwater, TN-Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Magnuson Sweetwater Hotel. Formerly a Best Western, the 137 room Magnuson Sweetwater Hotel seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.

“We’d been Best Western members since 1997, and decided it was time to move above and beyond the constraints of Best Western,” stated owners John and Millie Burton. John Burton, a former Best Western Governor further added,” We know how to run a hotel—our goal is to provide the highest level of hospitality in our own unique and independent way. Magnuson Hotels delivers complete brand power and an end to big brand fees and requirements.”

The Magnuson Sweetwater Hotel is well known in the south as the largest convention hotel midway between Knoxville and Chattanooga. With over 8000 square feet of meeting/banquet space, the hotel also features premium class rooms with 40″ flat panel high definition televisions, high speed internet access, indoor atrium pool and business services. The Magnuson Sweetwater Hotel is located minutes from Sweetwater Shopping District, Cherokee National Forest, the Lost Sea Cavern, and Great Smoky Mountains.

The Magnuson Sweetwater Hotel has already achieved a five star user rating from Yahoo Travel.

“Magnuson Hotels’ mission is to increase revenue and reduce costs for hotel owners,” stated Thomas R. Magnuson, Principal/CEO. “Magnuson Hotels branded affiliates receive complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. Each branded Magnuson Hotel is marketed as highly differentiated yet backed by the quality standards of the world’s largest independent hotel group.”

About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.

For more information, contact:
Magnuson Hotels