Texas Howard Johnson rebrands as Magnuson Hotel Amarillo
August 12, 2009
AMARILLO, TX – Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Magnuson Hotel Amarillo of Amarillo, TX. Formerly a Howard Johnson, the 110-room hotel seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.
Kirit Patel, the owner of the Magnuson Hotel Amarillo, identified the need to drive more reservation revenue at a lower cost than traditional franchises. “With a Magnuson Hotels brand platform we can deliver top quality service and amenities to our guests without paying huge marketing and franchise fees. The upgrade of the Magnuson brand will allow us to better capitalize upon our renovation investment, and achieve higher room rates even in this troubled economy.”
Guests staying at the Magnuson Hotel Amarillo will be centrally located near the city center of downtown Amarillo. The Magnuson Hotel Amarillo is ideally located on Interstate 40 between the Amarillo International Airport and the Tradewind Airport. Nearby corporations, hospitals and universities include Bell Helicopter, Tyson Foods, Owens-Corning, Baptist St. Anthony’s and Amarillo College. At the Magnuson Hotel Amarillo, guests will enjoy 3-Star amenities, including continental breakfast each morning, a seasonal outdoor pool, free wireless internet and pet-friendly accommodations. Guests will have convenient access to golfing, hiking, mountain biking, horseback riding and rock climbing. www.magnusonhotels.com/magnuson-hotel-amarillo
Amarillo is world famous as the crossroads of America and one of the last places on earth where the Old West is just minutes away. Amarillo has a wide array of events to satisfy the outdoors person, the western history buff and the arts connoisseur. Amarillo’s attractions include the Palo Duro Canyon, the nation’s second largest canyon, the Panhandle-Plains Historical Museum, the American Quarter Horse Museum, Wonderland Amusement Park and a professional ballet and symphony. With an average of 270 days of sun each year, Amarillo truly is a mecca for the outdoor enthusiast.
“Magnuson Hotels is dedicated to helping Kirit Patel and the Magnuson Hotel Amarillo combat the worst occupancy crash in history, so that he and his employees can profitably provide the best possible welcome for his hotel guests,” stated Melissa C. Magnuson, CEO/Principal.
As a Magnuson Hotels affiliate, the Magnuson Hotel Amarillo will receive complete brand representation in all major U.S. and Canadian markets and market segments without the costs and requirements of franchise brand affiliation. In contrast to other traditional hotel chains that charge a percentage of total hotel revenue, the Magnuson Hotel Amarillo will increase its net income with higher marketing exposure at a lower cost. All direct revenue to the hotel is non-commissionable and royalty free. The Magnuson Hotel Amarillo will be marketed as highly differentiated yet backed by the quality standards of the world’s largest independent hotel group. The hotel will also receive a 10% brand rebate paid every six months.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.