Utah Best Western rebrands as Magnuson Hotel Salt Lake- Midvale

July 21, 2011

Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of a Salt Lake City, UT Best Western as the Magnuson Hotel Salt Lake- Midvale. This 91-room Best Western of 23 years sought to elevate its local, regional and national market exposure with the Magnuson Hotels brand designation.

“Decreased travelers throughout the state due to this economy as well as challenges with unrealistic expectations from Best Western have led us to seek out Magnuson Hotels,” say owners Pam & Gaylen Nate. “The customer seemed to get lost in all the corporate hype and it was becoming increasingly more difficult to show our guests who we were as a team and as their hosts. Magnuson Hotels, on the other hand allows us to express our personality as a hotel more thoroughly than before.”

“We chose Magnuson Hotels because they offered us a reservation system and a brand while simultaneously allowing us to keep our individuality as an independently owned hotel,” added the Nates.

“By branding with Magnuson Hotels, we have more individuality in the operation of our hotel. We have more autonomy to run our hotel based on decades of experience, rather than statistics,” stated Pam. “Magnuson also has a more personal, one-on-one communication within their corporate structure that allows us (as a hotel) to work more efficiently to provide the best hospitality and service for our guests,” added Gaylen.

Corporate, educational, government and leisure travelers will enjoy the Magnuson Hotel Salt Lake-Midvale which is within 20 minutes of four world-class ski resorts; Brighton, Solitude, Alta, and Snowbird. Other regional attractions include the Clark Planetarium, Temple Square, Wheeler Farm, Gardner Village, Lagoon, Kennecott copper mines (the largest open-pit mine) and the University of Utah.

The Magnuson Hotel Salt Lake-Midvale is a smoke free facility that offers its guests free parking, complimentary wireless internet access, meeting facilities, business center, fitness facility, seasonal outdoor pool, ski storage and laundry services.

“We are proud to announce our affiliation with the Magnuson Hotel Salt Lake-Midvale and look forward to helping the Nates with their destination property by driving more reservations to their hotel. The Magnuson Hotel Salt Lake-Midvale is a welcome addition to our group of over 2,000 independently owned and operated hotels,” stated Thomas R. Magnuson, CEO.

As a Magnuson Hotels affiliate, the Magnuson Hotel Salt Lake-Midvale will receive complete brand representation across North America and the UK. All direct revenue to the hotel is non-commissionable and royalty free. The Magnuson Hotel Salt Lake-Midvale is backed by the quality standards of the world’s largest independent hotel group and will receive a 10% brand rebate to be paid every six months.

About Magnuson Hotels, the fastest growing hotel chain in history.
In only eight years, Magnuson Hotels has become the world’s largest independent hotel group, representing nearly 2,000 UK and North American hotels with assets in excess of $5.5 Billion. One of the top 8 global hotel chains, Magnuson Hotels is the #1 Hotel Company of Inc. Magazine’s 5,000 fastest growing private U.S. companies.

For more information, contact:
Magnuson Hotels