Vista Inns Growth Plan Powered by Magnuson Hotels Operating System

March 20, 2006

Advantis Hospitality Alliance, LLC headquartered in Murfreesboro, Tenn., has completed a vendor partnership agreement with Magnuson Hotels headquartered in Spokane, Wash., to power its growing franchise membership base with Magnuson Hotels’ Complete Independent Hotel Operating System.

Founded in 2005, the VISTA Brand of Hotels includes 12 properties located in Alabama, Arkansas, Florida, Kentucky and Tennessee. Positioned as “The Hotel Chain for Hoteliers by Hoteliers,” VISTA is dedicated to providing hotel owners with an owner-focused franchise alternative based upon the 12 Points of Fair Franchising developed by the Asian American Hotel Owners Association. VISTA expects the company to grow rapidly—to more than 100 properties within the next 18 months.

“We are very excited to be able to work with a company like Magnuson Hotels that has a tremendous track record for reservation delivery and cost reduction in our industry,” said Kelly J. Harvel, Executive Director of Advantis Hospitality Alliance. “We have similar goals and ideals related to hotels, owners and operations. Magnuson Hotels is a great partner as VISTA pursues the aggressive and rapid growth initiatives.”

The VISTA Brand of Hotels is now growing faster because of the Complete Independent Hotel Operating System from Magnuson Hotels, built to help independent owner-operators increase revenue and decrease costs. The Magnuson Hotels system offers hotel owner-operators the opportunity to increase occupancy and rates immediately through the largest hotel distribution currently available; utilizing more than 2,000 Internet channels, complete Global Distribution System penetration to over 650,000 global travel agents and worldwide search engine coverage in,, and

Fees for the system are performance-based and tied to the number of reservations produced for each hotel. As a result, VISTA Inn owner-operators are able to affordably compete with much larger chains in their local markets.

“As fellow hotel owners who understand the challenges of operating hotels, Magnuson Hotels is proud to partner with Advantis Hospitality Alliance—The Hotel Chain for Hoteliers by Hoteliers—to help them reach their growth targets faster” said Tom Magnuson, principal of Magnuson Hotels. “The Magnuson Hotels operating system is designed to help owners quickly achieve profitability with the highest focus on increasing occupancy and reducing costs. The system allows VISTA franchisees access to the most powerful and aggressive marketing and reservation system available–which in turn allows VISTA to compete with the largest chains at a fraction of the cost,” added Magnuson.

Magnuson Hotels, headquartered in Spokane, Wash., is a privately held company owned and operated by Thomas and Melissa Magnuson. The Magnuson Hotels affiliate base currently represents over 450 hotels with 30,000 rooms and 8,000 employees in 48 U.S. states and Canada. The combined affiliate base represents aggregate assets in excess of $2 billion. For more information about Magnuson Hotels, visit the corporate Web site at

Advantis Hospitality Alliance, LLC headquartered in Murfreesboro, Tenn., was founded in 2005. The company has grown rapidly under the VISTA brand, attracting owners of high-quality independent inns. Advantis Hospitality Alliance has 12 franchised properties in five states. For more information about Advantis Hospitality Alliance, visit the corporate Web site at

Contacts: Kelly Harvel, CHA, Advantis Hospitality Alliance, (615) 904-6133, Thomas Magnuson, Magnuson Hotels, (509) 747-8713,

About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.

For more information, contact:
Magnuson Hotels