Ex-Westerns receive industry-first Magnuson Hotels brand rebates.
August 8, 2008
Spokane, WA— Magnuson Hotels, the world’s largest independent hotel group, announced today a hotel industry first; the delivery of brand rebates to its Ex-Westerns, a wave of former Best Western owners seeking relief from rising costs, decreased demand and financially crushing franchise/brand fees.
Less than one year ago, Magnuson Hotels launched its 3 Payback Brands, offering complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation.
To lower costs for owners, brand rebate checks were delivered this week to Magnuson Hotels brand affiliates across the US from Maine to Washington, Tennessee to California and through the heartland of America. The rebates are performance driven; tied to documented reservations produced through Magnuson Hotels’ complete global reservations system.
Magnuson Hotels, which has signed 400 new hotel affiliate agreements within the last 24 months, is quickly nearing the 1000 hotel mark. Magnuson Hotels adds that the fastest growing segment of the surge is its Ex-Westerns, former Best Western owners seeking independence from the increasing costs of major brand association.
“We’d been Best Western members since 1997, and decided it was time to move above and beyond the constraints of Best Western,” stated John and Millie Burton, owners of the Magnuson Sweetwater Hotel in Sweetwater, TN. John Burton, a former Best Western Governor further added, “For years, we paid and paid to the brand. I can’t tell you how good it feels to receive a check back. With Magnuson Hotels, we are true partners.”
“As hotel owners, we understand first-hand the difficulty owners have making a profit when faced with increased operational costs, reduced demand from new hotels, and the ever-rising costs of big-brand affiliation,” stated Thomas R. Magnuson, company CEO/Principal.
“Magnuson Hotels is completely committed to providing every owner in every market the highest level of brand marketing and global reservation firepower without big-chain fees. Magnuson Hotels’ brand rebates are our way of giving owners a volume discount on the performance fees they pay.”
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.