Magnuson Hotels adds 62 hotels in 6 months to new soft brand collection
March 13, 2019
London UK/Spokane WA
Top 15 global hotel chain Magnuson Hotels reports adding 62 hotels in the last 6 months of 2018 to its new “By Magnuson Worldwide” soft brand collection, an extension of its growing line of hotel brands.
The “By Magnuson Worldwide” tagline will be added to a select group of independent hotels within the Magnuson Hotels portfolio. The largest areas of growth have been in Tennessee, Texas, Oregon and North Carolina.
Magnuson’s global expansion continues on the back of the recent announcement of a chainwide occupancy increase of 8 percentage points across its branded and soft brand portfolios for the last 6 months of 2018; an increase outperforming the USA 0.4% occupancy growth rate by more than 20 times.
Driving the unprecedented revenue increase was the launch in May 2018 of Magnuson Direct; Magnuson’s long planned direct distribution/hotel management platform, which compresses the traditional distribution supply chain by connecting its member hotels directly to all global hotel booking channels via a cloud-based platform that combines hotel PMS, channel manager, with automated room pricing tools and direct connects to all worldwide channels.
About Magnuson Worldwide:
Since its launch sixteen years ago, Magnuson Worldwide has become America’s fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide’s newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.