Magnuson Hotels affiliate Benchmark Inn named number one Orbitz producer for Memphis TN.
July 21, 2008
Spokane, WA- Magnuson Hotels, the world’s largest independent hotel group, announced today affiliate hotel Benchmark Inn has been named by Orbitz Worldwide as its top producer for Memphis TN.
Orbitz Worldwide is a leading global online travel company that owns and operates a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, the Away Network and corporate travel brand Orbitz for Business.
Reporting the period of June 26-Jul 9, 2008, the Magnuson Hotels affiliated Benchmark Inn ranked #1 out of a field of 217 Memphis hotels. The Orbitz ranking placed the Magnuson Hotels affiliated Benchmark Inn as outperforming other top hotel chains Doubletree, Choice’s Clarion, Holiday Inn Express, Courtyard by Marriott, Crown Plaza and Embassy Suites.
“Magnuson Hotels congratulates the Benchmark Inn and owners Roberts Hotel Group on being number 1 for Memphis. Despite declining travel market conditions and a saturated marketplace of 217 competitors, the Benchmark rose to the top,” stated Magnuson Hotels company Principal/CEO Thomas R. Magnuson. The Benchmark Inn is owned by Roberts Hotel Group, which owns 11 hotels in 7 states.
Magnuson Hotels provides low cost access to the world’s largest reservation system without the costs & requirements of franchise brand affiliation. Fee structure is based upon reservations delivered without high brand royalty fees, membership fees, special assessments, long term contracts and required hotel renovations.
Despite a US recession, Magnuson Hotels has signed 250 new hotel affiliate agreements within the last year, and is quickly nearing the 1000 hotel mark.
“Magnuson Hotels’ 2008 strategy for owners is—Increase revenue, reduce costs, gain market share,” states company Principal/CEO Thomas R. Magnuson.
“In a flat market with declining pricing power, more new competitors & lower demand, the only source for new business for each hotel in 2008 is to gain market share—and market share survival requires time and expertise. Magnuson Hotels is the only company in the world that provides a personal market specialist for each hotel, dedicated to driving the highest reservation revenue; providing the highest Internet/GDS visibility/distribution; aggressive promotions on Orbitz, Travelocity, Priceline; RateChecker service to monitor competitors’ rates; and strategic pricing/rate setting guidance 365 days a year.”
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.