Magnuson Hotels signs 250 new hotels despite US recession.
July 7, 2008
Spokane, WA- Hotel owners seeking relief from rising costs, decreased demand and financially crushing franchise/brand fees are finding new profits with Magnuson Hotels’ low cost franchise alternative.
Magnuson Hotels, the world’s largest independent hotel group, announced today signing 250 new hotel affiliate agreements within the last year, and is quickly nearing the 1000 hotel mark. Since 2003, Magnuson Hotels has added more affiliate hotels with its low cost franchise alternative than 8 out of the top 10 branded hotel chains combined including Best Western, Days Inn, Super 8 and Ramada.
For decades, hotel owners needing access to brand marketing, travel agents and worldwide reservation systems had to go through expensive hotel chains like Best Western, Holiday Inn, and Ramada.
As an alternative, Magnuson Hotels provides low cost access to the world’s largest reservation system without the costs & requirements of franchise brand affiliation. Fee structure is based upon reservations delivered without high brand royalty fees, membership fees, special assessments, long term contracts and required hotel renovations.
Magnuson Hotels adds that the fastest growing segment of the surge is Ex-Westerns, former Best Western owners seeking independence from the increasing costs of major brand association.
Wes Beal, owner of the Parkwood Inn Magnuson Grand Hotel-Brunswick ME says, “It’s plain and simple; we don’t need Best Western anymore. We are making more money backed by Magnuson Hotels. We’ve reduced operating costs, and outperformed what we did as a Best Western. Now, we run our own show and pay based upon performance.”
“Magnuson Hotels’ 2008 strategy for owners is—Increase revenue, reduce costs, gain market share,” states company Principal/CEO Thomas R. Magnuson.
“In a flat market with declining pricing power, more new competitors & lower demand, the only source for new business for each hotel in 2008 is to gain market share—and market share survival requires time and expertise. Magnuson Hotels is the only company in the world that provides a personal market specialist for each hotel, dedicated to driving the highest reservation revenue; providing the highest Internet/GDS visibility/distribution; aggressive promotions on Orbitz, Travelocity, Priceline; RateChecker service to monitor competitors’ rates; and strategic pricing/rate setting guidance 365 days a year.”
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.