New Mexico Best Western rebrands as Magnuson Hotel

September 15, 2008

New Mexico Best Western rebrands as Magnuson Hotel

TRUTH OR CONSEQUENCES, NM, September 15, 2008 – Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Hot Springs Inn Magnuson Hotel. Formerly a Best Western, the 40-room Hot Springs Inn seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.

Since the early 1980s this 40-room hotel served the resort town of Truth or Consequences and Sierra County. With Sierra County’s economy and tourism market on a clear upswing, hotel owner Mickey Clute saw the need to better serve an increasingly sophisticated level of visitor.

“With our local economic boom fueled by world-famous mineral springs and the construction of Spaceport America, we’re excited to demonstrate the highest level of service to a new generation of travelers while being free from the constraints of a dictated style and high costs of corporate chains,” stated Joshua Frankel, Hot Springs Inn General Manager.

The Hot Springs Inn Magnuson Hotel has already achieved a five-star user rating from Yahoo! Travel. Truth or Consequences was recently named to Budget Travel’s “10 Coolest Small Towns in America” list. The Hot Springs Inn Magnuson Hotel is well-known in New Mexico for its central location to all Sierra County recreational attractions and regional events, as well an unparalleled selection of unique attractions including dozens of nearby hot springs, old mining towns, White Sands National Monument, Elephant Butte Reservoir, and Spaceport America. The Hot Springs Inn Magnuson Hot features all business and leisure traveler amenities including high speed internet access, outdoor pool, business services, deluxe continental breakfast, microwaves, refrigerators, coffeemakers, hair dryers.

“With nearly 1000 locations across the US and Canada, Magnuson Hotels is especially excited to be involved in this emerging tourist region,” stated Thomas R. Magnuson, Principal/CEO.

In addition to being powered by the world’s largest reservation system, The Hot Springs Inn Magnuson Hotel will receive complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. The Hot Springs Inn Magnuson Hotel is backed by the quality standards of the world’s largest independent hotel group.

About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.

For more information, contact:
Magnuson Hotels