Royalty-free hotel revenue, brand rebates, drive Magnuson Hotels brand pipeline past 400 mark.
April 1, 2009
SPOKANE, WA— Magnuson Hotels, the world’s largest independent hotel group, announced today over 400 midscale, upper midscale and upper economy US & Canadian hotels are currently in the Magnuson brand conversion pipeline.
Representing nearly 1000 hotels across the US & Canada, Magnuson Hotels provides complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation.
Facing the dual struggle of decreased travel demand & rising franchise/brand fees, branded Magnuson hotel owners are increasing total hotel revenue without paying royalties or marketing fees on walk-up and direct revenue.
“All walk-up and direct revenue earned by hotels as a result of their own hard work remains royalty-free,” stated Thomas R. Magnuson, company CEO/Principal.
To further reduce costs for owners, brand rebate checks were delivered this week to Magnuson Hotels brand affiliates. The rebates are performance driven; tied to documented reservations produced through Magnuson Hotels’ complete global reservations system.
Magnuson Hotels adds that the fastest growing segment of the surge is Ex-Westerns (www.exwestern.com), former Best Western owners seeking independence from the increasing costs of major brand association.
About Magnuson Hotels, the fastest growing hotel chain in history.
In only seven years, Magnuson Hotels headquartered in Spokane, WA has become the world’s largest independent hotel group, representing nearly 1500 hotels and a combined affiliate base with assets in excess of $5.5 Billion. One of the top 10 global hotel chains, Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies. With a four year reservation sales growth of 595%, Magnuson Hotels is listed in the top 100 U.S. business services companies.