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Paternering with Magnuson Hotels Everything you need to know

We believe hoteliers deserve answers without the jargon. This FAQ section is designed to give you clear, actionable insights into how Magnuson helps you streamline operations, reduce costs, and grow your business with confidence.

What kind of hotels can join as a franchise? caret-down

If you franchise with Magnuson Hotels, there are certain guidelines in place to maintain consistency across the network, such as signage. However, our standards are less restrictive compared to many other corporate franchise brands. We don’t require expensive renovations or mandatory upgrades. Your hotel’s unique character and condition are valued, and you have full control over any improvements you choose to make.

Will I have to change my hotel’s name when franchising? caret-down

Typically, when you franchise with Magnuson Hotels, you can adopt the Magnuson brand name or choose a co-branded name that combines your existing identity with ours. This helps strengthen your hotel’s presence while benefiting from our expert brand management and digital marketing tailored for hotels.

What kind of support do I get as a franchisee? caret-down

You’ll receive assistance with distribution via our online booking engine for hotels, access to advanced hotel revenue management software, marketing tools, and a dedicated advisor experienced in hotel reservation management software and CRM for the hotel industry.

Are there brand standards or property improvement plans I must follow? caret-down

Yes, franchising involves adhering to brand standards to ensure consistency across the network. However, we do not require costly renovations or forced upgrades. Your hotel’s unique character and condition are respected, and you control any improvements.

How are the fees structured? caret-down

We charge a fixed monthly commission based on your overall revenue. This transparent model aligns our success with yours—no hidden fees or separate marketing charges, unlike some central reservation systems in hotels that charge only revenue-based fees.

Can I still use OTAs or direct booking platforms as a franchisee? caret-down

Yes. Our franchise system supports integration with top hotel PMS systems and online hotel property management software, helping reduce OTA dependency over time via our hotel internet booking engine and direct booking solutions.

How fast can I get started with a franchise? caret-down

Most franchise hotels are operational within 30 days, using our cloud-based hotel management system and hotel front desk software. We guide you step-by-step through the onboarding process.

Can I connect with other franchisees currently affiliated? caret-down

Yes! We encourage networking with existing franchise partners to share experiences with hotel CRM systems and revenue optimization in hotels.

What are the initial startup fees for franchising? caret-down

Franchise fees include an initial franchise fee. Pricing varies by property size and location. Software like hotel reservation platforms, booking system PMS, or hotel check-in software are typically included without additional charges.

How does franchising affect my hotel’s pricing strategy? caret-down

You retain full control over pricing. We provide access to recommended pricing strategies through hotel revenue management services and hotel revenue management tools to help optimize room revenue management and maximize profitability.

Will I be required to renovate or upgrade my property to franchise standards? caret-down

No. We do not mandate any renovations or upgrades. Your hotel’s unique appeal and condition remain your choice to maintain or improve.

Can I participate in sustainability or community initiatives as a franchisee? caret-down

Absolutely. Franchisees are encouraged to engage in sustainability and community programs that reflect local values, with support and recognition from our hotel brand management and digital marketing consultants for hotels.

What is the process for submitting my hotel for franchise consideration? caret-down

Contact our franchise development team or fill out our inquiry form. We’ll assess your hotel’s PMS capabilities, booking system integration, and compatibility with our online hotel property management software.

Will I retain my existing vendor relationships after franchising? caret-down

Yes. You have full freedom to keep your trusted vendors. We do not mandate or require you to use specific suppliers.

Can I customize the guest experience within the franchise? caret-down

Yes. While adhering to brand standards, franchisees are encouraged to add local touches and personalized services that enhance guest satisfaction, supported by hotel CRM systems and hotel reservation platforms.

How does Magnuson help me reduce OTA costs and improve distribution? caret-down

Magnuson provides an OTA-alternative distribution system that connects you directly to over 650,000 global travel agents through the GDS, along with major online travel platforms. This approach reduces your reliance on high-commission OTAs, helping lower costs while increasing the average length of stay, rate of return, and direct booking stability from essential business travel segments.

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24-Hour Room Service

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Breakfast

Casino

Catering

Coffeemaker

Concierge Desk

Conference Facilities

Continental Breakfast

Dining Guide

Exercise Gym

Fitness Center

Free Calls

Full Board

Full Breakfast

Full English Breakfast

Hairdryer

Internet Access

Kitchenette

Laundry

Local Shuttle

Meeting Space

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Outdoor Pool

Parking

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Pool

Ramp Access to Buildings

Restaurant

Room Service

Safe Deposit Box

Shuttles

Spa

Swimming Pool

Terrace

Bathroom Rails

Bathtub Seat

Brailled Elevators

Grab Bars In Bathrooms

Handicap Facilities In Bathrooms

Hearing Impaired Services

Knock Light (Hearing Impaired)

Parking - Disabled

Service Animals Allowed

Shower - Safety Bars

Shower - Walk-In

Tv - Amplified

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Complete the travel agent group request form below and a member of our team will get in touch!

Browse our huge library of hotels in the United States and abroad. We’ve got a property for every taste and budget. Our hotels sit next to busy attractions and key highways. When you submit our form, please have a few hotels in mind. With a portfolio of hundreds, we must narrow down your options to the most suitable hotels. Finally, have a budget and group size in mind for when we get in touch

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